AWARD-WINNING
HAIR CARE

Our Replenish & Repair anti-frizz Shampoo and Conditioner earned a top spot as a 2023 People and TODAY Beauty Award winner!

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Find the perfect products and looks, with easy routines tailored to your hair and style.

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Natasha’s Effortless Waves Routine

I have wavy hair that tends to be frizzy and loses curl shape easily, but using this routine has completely changed that. These products leave my curls beautiful and with zero frizz and all the definition!

Dream Curls® Shampoo
Cleanse with dream curls® Shampoo
Dream Curls® Curl Nourishing Cream Oil
Nourish with cream oil
Dream Curls® Daily Styling Spray
Style with styling spray

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Our latest and greatest. World-class products. Effortless style.

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  • Rating is 5 out of 5

    EXTRA STRENGTH SERUM

    Relief

    I love this. It's light, works immediately. I've used this brand in the past and it still does not disappoint. The bottle is the perfect size and a good amount as well. 

    -Bella.

    shop frizz ease

  • Rating is 5 out of 5

    GO BLONDER CONTROLLED LIGTHENING SPRAY

    Definitely works!

    I use this spray from time to time on my naturally blonde hair and it definitely works! I’ve had people ask if I’ve done something different with my hair and the only change is using this spray!

    -Danielle

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  • Rating is 5 out of 5

    CURL REVIVER MOUSSE

    My new favorite!

    I just bought this for the first time, I absolutely love it! Hair is so soft, no crunchiness when I let it air dry, very light weight, nice amount of volume when I blow dry and no frizz. Does it all!

    -Cannie

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