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    • About For over three decades we’ve been experts in transforming demanding hair.
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          • Shampoo
          • Conditioner
          • Hair Color at Home
          • Serum
          • Stylers & Finishers
          • Treatments
          • Shop All
        • Shop By Collection

          • Frizz Ease
          • Blonde
          • Brilliant Brunette
          • Radiant Red
          • Precision Foam Color
          • Dream Curls
          • Volume Lift
          • Vibrant Shine
          • New!
          • Shop All
        • Shop By Benefit

          • Frizzy Hair
          • Curly, Textured Hair
          • Blonde Maintenance
          • Color + Vibrancy
          • Add Volume
          • Damage Control
        • Beyond Smooth™ Frizz Immunity Shampoo
        • Go Blonder Shampoo
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    • BUNDLES
    • Style Match
    • our commitment
        • Our Social Impact
          We support causes that are making a positive impact on people and our communities.
        • Product Philosophy
          Find out what goes into your product. Learn about our ingredients, fragrances, safety, and more.
        • Our Sustainability Commitment
          We are committed to doing things the right way—setting goals for our products, packaging and processes.
    • About
        • About
          For over three decades we’ve been experts in transforming demanding hair.
        • It's For Me
          Show the world who you are through your hair.
        • Be Bright
          Whatever you choose to tell the world, John Frieda® Sheer Blonde amplifies.
    • hair care tips

    Ban®

    Bio-Oil®

    Bioré®

    Jergens®

    John Frieda®

    SOL®

    • Brand

    • Product Type

    • Price

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    Formula Safe for the Environment

    Our consumers care about the environmental impact of the products...

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    Our Fragrance Philosophy

    Our Beliefs Our mission is to strive for the wholehearted...

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    EU Fragrance Allergens

    The vast majority of fragrance materials are safe for consumers...

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    Fragrances In Our Products

    There is increasing interest from consumers to understand what materials...

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    Fragrance Palette

    There are nearly 4,000 raw materials available to develop fragrances....

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    Our Product Safety

    Safety is a core value for us. We go above...

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    We care about our animals

    We use two parallel approaches to avoid animal testing: The...

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