From frizzy to smooth, or dark to blonde, we’re experts in demanding hair transformations.

  • frizzy to smooth

    Up with style, down with frizz. John Frieda Frizz Ease gives you the control. Award-winning frizz-fighters create a smooth start for any style.

  • dark to blonde

    *When using the John Frieda Go Blonder Shampoo and Conditioner

    Let your blonde have more fun! John Frieda Go Blonder products work to lighten, nourish and protect. Treat your way to sun-kissed, healthy blonde tones.

  • flat to full

    Volume up! Volumizing essentials designed to lift fine, flat hair. John Frieda Volume Lift collection is infused with Air-Silk Technology to prep hair for light and full hairstyles. 

  • dull to vibrant

    *When using the John Frieda Go Blonder Shampoo and Conditioner

    Calling all shades and style seekers! Whether you’re looking to tone brassy strands, light and brighten, or instantly add weightless shine, John Frieda has customizable solutions for all shades and styles. 

  • damaged to polished

    Stop the endless cycle of frizz and damage with John Frieda’s NEW Frizz Ease Replenish & Repair Nourishing products. Visibly repairs damage and reduces frizz in one use for shiny, healthy hair.

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