MY BLONDE. MY WAY.

Whatever you choose to tell the world, the John Frieda® amplifies your blonde.

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Find the perfect products and looks, with easy routines tailored to your hair and style.

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Go two shades lighter

Take your blonde moment into your own hands with our customizable Go Blonder Hair Routine. A nourishing, lightening system that lets you brighten your blonde—your way.

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  • Rating is 5 out of 5

    GO BLONDER LIGHTENING SHAMPOO

    Super shampoo product!

    Love, love, love this shampoo. I use it twice per week to brighten my hair, which is a bit dull on its own. It brings it up about two shades over time. I pair it with the matching conditioner. My hair is always shiny and soft. I do not use any hair color products or services anymore. It saves me a ton of money at the salon. I only need trims to maintain my style. No more processing. I have much less hair fall or breakage due to not processing my hair. Highly recommend!

    -GO BLONDER LIGHTENING SHAMPOO

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  • Rating is 5 out of 5

    GO BLONDER LIGHTENING COLLECTION

    It works!

    I’ve been spending too much money and time at a salon for years. I have not been to a salon but I have been using the whole Go Blonder line!

    -Becky

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  • Rating is 5 out of 5

    GO BLONDER CONTROLLED LIGTHENING SPRAY

    Definitely works!

    I use this spray from time to time on my naturally blonde hair and it definitely works! I’ve had people ask if I’ve done something different with my hair and the only change is using this spray!

    -Danielle

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it’s not for boring. it’s for bright.

Find the perfect products and looks, with easy routines tailored to your hair and style.

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hair care tips

From finding the right products to our top tips and tricks, we’re here to help you own your look and rock your self-confidence.