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OUR STORY
Experts in transforming demanding hair.
THE FIRST NAME IN PROFESSIONAL HAIRCARE
Born over three decades ago in a London salon, the John Frieda brand was founded on a revolutionary idea; salon-caliber haircare products expertly tailored for specific hair concerns and transformational results. Since then, we’ve led the way with breakthrough care and transformational styling solutions. Whether you want to achieve the ultimate level of frizz-free smoothness, your brightest, most nourished blonde or maximized volume, we are here to help you achieve your hair goals.
UNPARALLELED EXPERTISE
The John Frieda brand is built on expertise that comes from the rare mix of a rich salon heritage and cutting-edge science. This combination provides unique experience, knowledge and perspective that informs everything we do. We’re constantly innovating, inspired by our consumer’s unmet haircare and styling needs, our pioneering research team and game-changing ingredient technologies, to create transformational products and a uniquely salon-caliber experience.
Our Commitment
We are committed to developing products which work for you, for society and for the planet – without compromise.
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our social impact
We strive to unlock the beautiful power within each individual. But we know that our responsibility goes much further than that.
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transparency
We give you the expertise and customized products to transform your hair and unlock the beauty of power in each individual.
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our sustainability commitment
We do our part to deliver the best products while minimizing our impact on the environment.
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hair care tips
From finding the right products to our top tips and tricks, we’re here to help you own your look and rock your self-confidence.
