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Our PHILOSOPHY

You are the owner of your own look, whether showing off your curls, rocking your greys, or going two shades blonder. How you do your hair, what it says about you, and how it makes you feel should always be up to you. John Frieda® knows that when it comes to hair, no one size fits all. That’s why we create the products you need to own your unique look.

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We are proud to partner with GLSEN, a national network of educators, students, and local Chapters whose mission is to create safe and affirming schools for all.

PRODUCT PHILOSOPHY

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