Purple shampoo is often connected to color-treated hair, but can you tone natural blonde hair with it too? Learn how to use purple shampoo for natural blonde hair here.

Dyed or not, blonde hair is extremely porous. This means it’s highly vulnerable to damage and discoloration. Adding purple shampoo to your blonde hair care routine can help maintain those gorgeous blonde tresses. Here’s everything you need to know about purple shampoo and how to use it on natural blonde hair.

Shop Violet Crush Shampoo

Best Seller
Regular price $11.99

How Does Purple Shampoo Work?

So, what exactly is purple shampoo? How does it work? Purple shampoos are formulated with crushed violet hues that work to neutralize brassy yellow and orange tones in blonde hair. Discover more of our Sheer Blonde line of products to tone and treat your beautiful blonde hair.
long loose waves haircut

Take a look at your old color wheel from art class, and you’ll see that yellow and light orange shades sit directly across from purple and violet. So, when you use purple shampoo, the violet pigments cancel out your hair’s warmer yellow and orange hues.

Unlike the hair toner salon stylists use, purple shampoo is completely safe to use at home. The low pigmentation in purple shampoos minimizes unwanted warm tones to leave your blonde tresses looking cool and fresh.

…when you use purple shampoo, the violet pigments cancel out your hair’s warmer yellow and orange hues.

Can You Tone Natural Blonde Hair with Purple Shampoo?

Yes! Even natural blondes have underlying brassy hues. Excessive heat styling, too much sun exposure, and even the hard minerals in your water can bring these undertones out, leaving your blonde looking dull and discolored.

Purple shampoo works on natural blonde hair like it does on dyed or bleached blonde hair. Incorporating it into your blonde hair care routine will help protect your natural color and reverse any discoloration caused by chemicals, UV rays, and heat damage.

How to Use Purple Shampoo for Natural Blonde Hair?

Blonde locks looking a little too yellow? Time to bust out the purple shampoo. Purple shampoo and conditioner are designed to replace your regular shampoo and conditioner to color-correct without over-toning. Here’s how we suggest using it on naturally blonde hair:

  1. Gently massage purple shampoo into wet hair and lather.
  2. Leave sit for 2-3 minutes, depending on how intense your brassiness is.
  3. Rinse well and follow with a purple conditioner for even more brassy-fighting power.
  4. Use purple shampoo and conditioner each time you wash until you reach a cool, bright blonde.
  5. Once you reach your desired hue, alternate purple shampoo and conditioner with your regular products to maintain that freshly-toned shine.

Stylist Tip: Add a purple toning mask to your haircare routine once a week or as needed.

A word of caution: while purple shampoos aren’t heavily pigmented, using them too much could give your natural blonde locks a slight purple tint, especially if your hair is damaged or very light. If that happens, don’t fret. Switch to a regular nourishing shampoo for your next few washes.

Ready to live your best blonde life? Discover more of our collection of blonde products to tone and treat your beautiful blonde hair.

Featured collection